AAX is excited to be a Diamond Sponsor of Hong Kong FinTech Week 2021, which will run from 1-5 November 2021. Sponsorship of this hybrid event provides AAX with the perfect opportunity to explore how the intersection between our physical and virtual worlds is changing.
As AAX prepares to launch its flagship NFT marketplace, it will be leveraging its Hong Kong FinTech Week sponsorship to take customers and visitors to the new frontier of creativity.
“We’re looking forward to being able to meet people in person at the event – as well as to connect with a global audience virtually,” said AAX’s COO, Toya Zhang. “We’re going to get creative with our exhibition space. People will have the chance to be part of a non-fungible token (NFT) we’ll be composing through the week. And we’re going to have some virtual fun with NFTs that play with the idea of crypto celebrity ‘gods’ – and their influence in a growing market.”
NFT sales volumes surged to a record US$2.5 billion in the first half of this year. Collectibles like Bored Apes, Pudgy Penguins, and EtherRocks are hot property right now, with major brands and financial institutions getting in on the action: Dolce & Gabbana just launched its first collection of NFTs and Visa just bought a CryptoPunk NFT.
Collectibles are just the start
However, AAX believes that the popularity of collectible NFTs is just the beginning of a broader shift towards a new infrastructure for value, commerce and money – and a new generation of investment opportunities.
“While we are still mostly in an experimental phase, the potential of NFTs goes way beyond art and collectibles,” said Head of Research & Strategy, Ben Caselin. “We’re inviting our community to join us in imagining a world where objects become as meaningful – and valuable – in virtual reality as in the physical world. It’s a world where you can earn inside a game and spend those earnings in a real shop ’round the corner. Or where you can build a house in a digital world and show off that cool NFT you bought to the avatars of your visitors. The social significance is the important part here.”
Exchanges like AAX stand at the forefront of digital asset adoption, including for NFTs. Favored by a million users in over 100 countries, AAX is the world’s first crypto exchange powered by London Stock Exchange Group’s LSEG Technology, and the first to make the switch to the Satoshi Standard (SATS) to drive the adoption of Bitcoin.
Connecting traders, innovators, NFT-artists, high-net-worth investors as well as the unbanked, AAX’s mission is to help ground digital assets in the real world and bring the benefits of sound money to everyone. AAX looks forward to exploring the potential of Bitcoin, NFTs, and other digital asset markets with customers and its community around the world at Hong Kong FinTech Week 2021.